Graduate of Communication Arts and Advertising Management at DLSU Manila, and Masters of Business Administration in UP Diliman. Alumni of the DLSU Pops Orchestra. Former vocalist of Catbag Transistor (pop rock band), Euphony (acoustic band), and Surreli Jazz (jazz band). Former marketing professional, and former marketing professor at DLSU Manila. Under artist management contract with Ms. Sherbet Ilacad and Viva Artists Agency since March 2009. Under exclusive recording contract with Vicor Music Corporation since March 2009. Mainstay of ASAP on ABS-CBN since 2010.